So this is going to be a blog post series as I discovered I had too much to say in just one blog post. I will attempt to work in order though. So this takes you through the first few sections of a pattern before you get to the actual pattern.
Title – Every pattern needs one but you need to make it memorable, unique and also using correct spelling – so don’t have a pattern called Khocolate – as if people say it they will think Chocolate and autocorrect will constantly change it to be the correct spelling. The other thing is when you come up with a name of the pattern search for it on Raverly, how many people have had a similar idea. Using daydreamer (partly as Andrea Mowry has just launched a pattern called that) there are 191 matches for that word. You want to make sure when people search that they aren’t getting distracted by everyone else’s in the meantime.
Pictures – This is something that I think you really need to focus on. Your photos could make or break your pattern – obviously, it has to be a good pattern but if you want people to spot it you have to show them off. I think you need more than one photo. In my opinion, you need at least 3 photos. One artistic shot to show your item (especially when it comes to shawls) so people can see the whole item. One shot should be how it’s worn so that everyone can see exactly what it should look like when worn. Lastly a shot of the details. So for a lace item, you should be able to see some detailed shots of the lace. For a sweater, you should be able to see photos of the back. Is it a plain back or is it as detailed as the front. These can be throughout your pattern but think about where you are going to place them. You need to think about your customers printing off your pattern. Photos take up a lot of ink so make sure to only use useful ones in the pattern and the others on pages where you don’t expect them to print it off.
Pattern Romance – this is the bit where you are trying to sell your pattern. You are letting your audience come into your space and showing them a bit about yourself. Questions that you should be answering in this section are. Why did you design your pattern? What inspired you? How does your pattern fit that description? What is your pattern? Is it a top-down triangular shawl or is it a bottom-up seamless sweater? Does it have some amazing unique new technique? Why should I buy this pattern over all the others I could buy? If you really hate writing pattern romance then outsource it to someone who loves doing it. I’ve added a few people that I know love doing this if you really don’t want to do this.
- Bronwyn Hahn at Brownyn the Brave
- Heather Folkner at Crafty Ferrett Tech Edit
- Jessica Highfill Anderson at Yarn Confidential
- Susan Starr at Bellaknitta
- Bonita Pate Davis
- Michele Messenger
If you feel that I could help you with checking your pattern please feel free to contact me and we can talk about what you would like and need.